Tribe by Amrapali
"Tribe" is Amrapali's silver & gold plated jewellery brand that is targeted towards the younger urban audience. I styled the models for their digital campaigns to launch their various collections - Temple, Jadau, Manikarnika, Made up tribal & Sunflower.
Concept - Keeping in mind the style of jewellery, it was important to not make it look run of the mill, to make it all aesthetically pleasant and ensure that the final picture would appeal to the consumers at first glance. Hence, not just selling a single piece of jewellery but showing them how all the different pieces can come together.