WeddingSutra.com is India's leading bridal media brand that provides comprehensive wedding information and inspiration to a target audience of smart, spirited, and sophisticated couples. It is the most trusted source of wedding centric information reaching out to millions of to-be-weds in India and outside.
Concept - I came on board as Stylist for the "Brides On Location" shoots by Wedding Sutra which was sponsored by Kalyan Jewellers. Every month we targeted reaching out to different communities with these stylized shoots, showcasing that Kalyan & Wedding Sutra catered to brides of all communities from Tamil, Telugu, Malayali, Punjabi, Nizami to Gujarati & Marwari. I reached out to designers that would have the right style of garments to make these shoots look real to the traditions and values of the community but at the same time aspirational.